Emerging Brands


I've worked in the fashion industry for over twenty years and loved it as long as I can remember.  What keeps my love of it alive and growing is the discovery of the new; a new brand, a new designer, a new collection, a new direction.  It's both my job and my hobby to make these discoveries and so I thought I'd use my blog as a way of sharing some I'm super excited about.  

Here's my pick of some emerging brands that I recommend you check out...you'll thank me for it!


Anna K

Style Notes:  I found Anna K when shopping in Colette in Paris and have watched the range with interest ever since.  Born in Ukraina this former model turned designer now shows her collections bi-annually at New York Fashion Week.  This 21 year old is creating girly, innovative and even futuristic collections that hit perfectly at today's modern 'cool girl'.




Style Notes: A year ago I lived in Notting Hill and was fortunate to have loads of great stores pretty much on my door step and one I really loved was ba&sh.  Created by best friends Barbara Boccara & Sharon Krief, ba&sh remains quintessentially Parisian - sophisticated yet playful.  Cuts are soft and flattering and the colour palette is versatile and fresh.  Their collection also extends to shoes, bags and general accessories.

Website: https://ba-sh.com/uk/


Blake LDN

Style Notes:  I spotted this brand in The Shop in the Bluebird, a favourite store of mine in London.  This gorgeous British knitwear brand will be five years old this year and has developed beautifully in that time.  Designer and Owner, Alice Ashby is a graduate of Central Saint Martins and former knitwear designer for Rag & Bone.  Her collection is simple, chic and well-priced and offers great quality knitwear that the wearer can style in their own, individual way without fuss or intrusion.

Website: http://blake-ldn.com


Etre Cecile

Style Notes:  This European brand who's creative direction comes from co-founder and industry icon, Yasmin Sewell  (in partnership with Kyle Robinson) has the most adorable and playful take on everyday wardrobe basics.  Logo tees hold fort and are graciously accompanied by basic but lovely pants and skirts.  The cotton is delightful and the pieces wear and wash like a dream.




Style Notes:  I came across this wee hip brand in Amsterdam when I spotted their 'Space Cowboy' t-shirt and have since become slightly obsessed with finding out more.  Danish born and bred from Copenhagen, Ganni really epitomises the cool Scandi vibe with a great range of super easy to wear items that require effortless styling.  I pretty much love each and every  piece...



House of Sunny

Style Notes:  I found this brand at London Fashion Weekend last September and liked them so much I actually bought one of their Open Back Coast Tops.  Founded six years ago, House of Sunny focus on modern basics with a twist, designed in London and produced across Europe.  What I love is that the concepts are beautiful in their simplicity yet intricate in the fabric selection and cut.  One to check out for sure.



Rixo London

Style Notes:  Henrietta Rix and Orlagh McCloskey met whilst studying at the London College of Fashion and launched their label Rixo in 2015.  I discovered it when admiring a friends dress when we met for dinner in New York last Spring.  She had been their tutor and was championing and supporting their new venture.  Their collections are very much vintage inspired and focus on dresses with additions of coats, blouses and bottoms.  They successfully launched on Net a Porter for SS17 and I'm watching with keen interest to see how they flourish.

Website: http://www.rixo.co.uk