Today I'm reviewing a recent visit to Anthropologie in Edinburgh. I was very conscious to have the Favourite Stores series come from all over (just like my readers) so I took the opportunity to go shopping with Mum on a recent visit back home. She's big fan too - one of the many reasons why it's such a great store.
Anthropologie was founded in 1992 (25 years ago this year!) in Pennsylvania, USA. It's a magical place filled with beautifully curated homewares, fashion and accessories. Personally, I adore the homewares and have bought quite a bit over the years but I've recently discovered the fashion collections too and am loving the uniqueness and quality of the designers Anthropologie collaborate with.
I visited the Edinburgh store on Sunday 12th of February. Edinburgh itself was quiet as Scotland was playing France in the Six Nations Tournament. Anthropologie however felt lively and busy thanks to a cool in-store cross stitch event happening (see image below).
As we walked in we were greeted by the most gorgeous, printed armchair I've ever seen. I spent about ten minutes babbling to Mark about how we could incorporate it into our small London flat (unsuccessfully) before photographing it and making it a mission to find a home for it! I find this is a common thing Anthropologie do - a statement piece on entering. Great retail practice as it captures your from the minute you enter and leaves you wanting to explore for more. The seagull installation was positioned in the centre of the store and was equally as intriguing.
Visual Merchandising is beautifully executed throughout the whole store, which is important as the products are intricately designed and need to be shown to their full advantage. I love how they've positioned key pieces and then build stories around those. They are so well done you find yourself visioning how these would work in your own home. They also had a nod to the artistry behind the brand with the most beautiful painted wall (although none of the staff could tell me the story behind it sadly).
Fashion at Anthropologie is a (relatively) new discovery for me. I bought a few tops and dresses last summer and a couple of lighter jackets in the autumn. When I browsed round the Edinburgh store it was a pretty chilly day but I was still pretty inspired to start thinking about my spring wardrobe. My edit of favourites are below and also included in my 'Shop With Me' page.
The homewares are becoming a slight addiction of mine. Everything is so beautiful, even the tea towels feel handcrafted (although I wouldn't actually use them, just display them!). If you're searching for some statement dinnerware, pretty bowls, elegant glasses or just cute monogrammed mugs then you need look no further. I'm also loving their soft furnishings. Lovely pretty prints and textiles of high quality. Admittedly, there is a definite aesthetic - quite bohemian, arty, girly and pretty so everything is not for everyone but I'm certain I could pick out a few products that would suit any taste.
Below I've selected my favourites from their current offer, both new pieces and forever classics. More details and links to the site are included in my Lifestyle Edit on my 'Shop with Me' page.
And to finish.....five fun facts about Anthropologie!
- It's owned by the URBN group (Urban Outfitters). It was founded by the chairman, Dick Hayne in response to a plea from a friend needing better shopping options in her new home town in the suburbs of Philadelphia.
- There are individual visual design teams working in each store that create their own unique looks (whilst still based on a corporate guideline). I think the Edinburgh store team are just marvellous which is why it's one of my favourite branches.
- It contributes hugely to URBN's sales, accounting for 39% in 2014.
- Customers spend an average 75 minutes in store!
- Charles Dickens's great granddaughter worked as Director of Home from 2000 to 2003.