Following on from my "Investment Fashion" blog on Tuesday, today's blog is about what makes our High Street brands so great with a shopping guide to help you make your way through it's (sometimes) overwhelming choice. I've done the legwork and scoured the main brands most loved, all of which are available nationwide and online. Whilst I love buying beautiful designer pieces, there's so much to enjoy on the High Street to help you mix and match your wardrobe. I hope you like this post - if you have any tips you'd like to share then please comment below...
Reasons to Love the High Street...
I've pulled together my five reasons on why I love the high street for shopping. Following my blurb below I've selected some pieces that I found during my research that I think are pretty awesome. As usual, I've linked all the products to the brands' websites so all you have to do is click.
- Trends - I love the ability to buy into the latest trends at an accessible price. When something is in, especially in this quickly changing world, it can as quickly be out. Whilst I appreciate that some may be fine investing in a few of these trends, I think the majority will be more than happy to pick them up from the more affordable brands. What I would suggest is to always keep an eye on quality, suitability, fit and value. There's a lot of fashion trends in the shops just now but my edit below is what I feel are some of the best pieces.
- Great Basics - Whilst I enjoy a designer t-shirt, the high street brands that do basics well, really nail it for quality and style. Below I've put together my suggestions on the best there is out there just now. The pieces I've recommended I can personally vouch for as great - all washing well, made of high quality fabrics and yarns and not something you'll have to replace in a few months time.
- Fun Accessories - I'm a big advocate of costume jewellery and fun accessories to lift an otherwise classic outfit. There's loads of great things in the shops for spring and summer just now in fun vibrant colours too suit so many different styles. Fashion should be fun and enjoyable and if you prefer to opt for classic styling then accessories is a great way to introduce another dimension to your look.
- Lingerie - I've only ever bought designer lingerie a handful of times and I'm still not convinced that the investment was worth it. It feels lovely but I can't help but think the high street is too good to beat on this one. Know where to shop and you'll be set! I've selected styles that replicate what the higher end brands do in terms of fabrication and styling.
- When Brands Own A Category - I've put together my suggestions on the best of the bunch by category of those in need of a quick go-to whether it be a pair of jeans, a piece of knitwear or something to wear to work.
When Brands Own a Category
Topshop's Denim Range
When it comes to Jeans on the high street I always turn to Topshop. They really do own the jeans market with a range of fits, styles, colours and a mix of both classic, trend and fashion pieces. They have several fits but these are the four key ones...
- Jamie is a skinny, high waisted fitting jean in a stretch cotton blend.
- Mom is made from a pure cotton, authentic stiff denim with a high waist and relaxed fit.
- Joni is the super-high rise, super-skinny option in ultra stretch fabric.
- Baxter is the iconic low rise, slim fit made from 100% cotton and is the original jean that put Topshop's denim on the map.
I love cashmere in both the Spring and the Autumn but it can be very expensive and high maintenance. Marks & Spencer's cashmere range is one of those little high street finds everyone should know about. With eternal classic round necks, v necks and cardigan options in traditional knit colours you are sure to find a great wardrobe basic. Every season they have a trend range incorporating new colour palettes and designs. Ageless and stylish - me, my mum and my grandma all love it!
Tailoring by Next
My first job in the industry was for Next over 20 years ago now and I'm still proud to have that on my CV. They are a great company, producing high quality products at a good price without compromise. Like most high street retailers, they've had their ups and downs with their fashion ranges, but when it comes to formal workwear for corporate environments there's few places that beat Next. Their tailoring range is made of high quality fabrics, most of it is machine washable and lasts really well. When I'm asked to recommend high street workwear, Next is always my first port of call.