Quintessentially British. A statement of luxury. Indulgent and Evocative.
Jo Malone is one of those brands that will never disappoint for me and is always guaranteed to raise a smile, whether it's from the recipicant of a gift I've given or from me, myself. The ritual of unwrapping the product alone is a delight; from the chic, signature cream and black rope handled bag (tied with grosgrain ribbon) to the scented tissue, the 'keep forever' boxes and (if you buy a candle) the best matches you've ever tried. The boutiques are gorgeous, the consultants are consistently brilliant and never pushy and the whole experience feels relaxed yet stimulating. My favourite boutique is the newly opened Regent Street branch, which feels magical offering a calm oasis, impressive when it's positioned on one of the UK's busiest streets. Exclusive to a few of Jo Malone's special stores, Regent Street offers bespoke services including engraving on colognes & candles and a limited archive collection of discontinued fragrances.
The Regent Street Store, 101 Regent Street, London, London W1B 4EZ
+44 (0) 370 192 5021
The brand was founded by Jo Malone herself in 1983 and then was sold to the Estee Lauder Group in 1999. I personally discovered around 2007 on shopping trip to Princes Square in Glasgow with my mum. We went into the newly-opened boutique and I was instantly overwhelmed. The products were beautiful in their simplicity and the boutique was a fine example of great retail. I bought the Lime Basil and Mandarin Cologne, their signature fragrance, and from there my love blossomed!
My Favourite Jo Malone Products
Over the years I've tried several fragrances and several products from this wonderful brand and have therefore curated my own edit of top picks from their range.