Time for Optimism: SS17 Trend Report

 

The Most Wonderful Time of Year...

We're now in the month of March, a gracious month signifying the approach of the new spring season and a triumphant goodbye to the winter.  I'm not a big fan of Winter and as much as I love layering, beautiful coats and elegant boots, I'm more of a fair-weather Autumn girl.  My favourite time of year is without question, spring....as a shopper and a retailer I've always enjoyed seeing the new brighter colours, florals and prettiness appear.  Add in Easter, daffodils, tulips and lambs and it's cheery on a level only Disney could beat.

 
Photo by Moncherie/iStock / Getty Images
Photo by Moncherie/iStock / Getty Images

Spring Summer 2017 feels incredibly optimistic and bold compared to seasons past and boy do we need it following the trials and tribulations of 2016.  Florals are brighter and bolder than ever before, block colours are more dramatic and confident and we experience the beauty of design across the clever deployment of tulle, tailored shirting and the high-octane eighties.

I've scoured the catwalks, blogs, magazines (print and online) and the stores and pulled together my top five trends of the season along with some tips how you can introduce these into your wardrobe.  

 

Trend 1: Exaggerated by the Eighties

 
Gucci Spring Summer 2017 Ready to Wear.  Source: Vogue

Gucci Spring Summer 2017 Ready to Wear.  Source: Vogue

Christian Dior Spring Summer 2017 Ready to Wear.  Source:  Vogue

Christian Dior Spring Summer 2017 Ready to Wear.  Source:  Vogue

Saint Laurent Spring Summer 2017 Ready to Wear.  Source: Vogue

Saint Laurent Spring Summer 2017 Ready to Wear.  Source: Vogue

The eighties have been lurking around the collections for a few seasons now but for SS17 they've really exploded.  It's more evening and party looks this time around  focussed on huge ruffles, metallics and sexy silhouettes.  The logo tee has also made a return if you're not ready for a Madonna party moment. Say what you feel and say it proud!

Shop the Look

Pick up on the asymmetric ruffles in the Gucci look,taking inspiration from Cyndi Lauper and Princess Diana.  This Topshop version is a wonderful elegant translation with it's midi length and back tulle fabric.

Pick up on the asymmetric ruffles in the Gucci look,taking inspiration from Cyndi Lauper and Princess Diana.  This Topshop version is a wonderful elegant translation with it's midi length and back tulle fabric.

Give homage to the original inventor of the slogan tee by purchasing a Choose Love t-shirt by Katherine Hamnett, supporting the Help Refugees campaign in the process.

Give homage to the original inventor of the slogan tee by purchasing a Choose Love t-shirt by Katherine Hamnett, supporting the Help Refugees campaign in the process.

Get the original.  Part of Anthony Vaccarello's debut collection for Saint Laurent this piece is a collector's dreams as well as a wardrobe classic.  Flattering with just the right level of modesty and intrigue.

Get the original.  Part of Anthony Vaccarello's debut collection for Saint Laurent this piece is a collector's dreams as well as a wardrobe classic.  Flattering with just the right level of modesty and intrigue.

 

Trend  2: Full-On-Fuchsia

 
Bottega Venetta Spring Summer 2017 Ready to Wear.  Source: Vogue

Bottega Venetta Spring Summer 2017 Ready to Wear.  Source: Vogue

Hermes Spring Summer 2017 Ready to Wear.  Source: Vogue

Hermes Spring Summer 2017 Ready to Wear.  Source: Vogue

Valentino Spring Summer 2017 Ready to Wear.  Source: Vogue

Valentino Spring Summer 2017 Ready to Wear.  Source: Vogue

It's pink but not as you know it.  It's not about pretty, girly charm but a more grown-up, sophisticated and powerful take on this hue. If you're brave go top to toe with a dress, coat or top and trouser. Keeping the pieces themselves simple and tailored will really nail this look.

Shop the Look

Go for the bold look with a dress from high street favourite, Zara. Tick off the sleeve trend while you're at it with the fluted sleeves!  Style now with black tights and ankle boots and then wear into the Spring with bronzed legs and decorative sandals.

Go for the bold look with a dress from high street favourite, Zara. Tick off the sleeve trend while you're at it with the fluted sleeves!  Style now with black tights and ankle boots and then wear into the Spring with bronzed legs and decorative sandals.

For those  who want to (literally) dip a toe into this trend, an accessory is the perfect way to do so.  These fun loafers from Kurt Geiger look great with ankle length navy culottes and a statement shirt. I'm loving the bow detail!

For those  who want to (literally) dip a toe into this trend, an accessory is the perfect way to do so.  These fun loafers from Kurt Geiger look great with ankle length navy culottes and a statement shirt. I'm loving the bow detail!

Investing in a coat in the Spring is something I'd recommend you consider.  This stunning wool and angora coat from Gucci's SS17 collection can be worn now with light knits and stacked bracelets thanks to the elegant half sleeve.

Investing in a coat in the Spring is something I'd recommend you consider.  This stunning wool and angora coat from Gucci's SS17 collection can be worn now with light knits and stacked bracelets thanks to the elegant half sleeve.

 

Trend 3:  Floral & Fauna

 
Marques Almeida Spring Summer 2017 Ready to Wear.  Source: Vogue

Marques Almeida Spring Summer 2017 Ready to Wear.  Source: Vogue

Balenciaga Spring Summer 2017 Ready to Wear.  Source: Vogue

Balenciaga Spring Summer 2017 Ready to Wear.  Source: Vogue

Dries Van Noten Spring Summer 2017 Ready to Wear.  Source: Vogue

Dries Van Noten Spring Summer 2017 Ready to Wear.  Source: Vogue

Florals? For Spring? Ground-breaking.
— Miranda Priestly, Devil Wears Prada

Every time I see floral print appear for the Spring I can hear those immortal words from Miranda Priestly ringing in my ear!  However, contrary to Ms Priestly's savage attack, SS17 really does seem groundbreaking when it comes to this ever-present spring pattern.  The colour, the scale and fabrics are all strong and unapologetic and the styling seen on the catwalks was fantastic - florals from head to toe, literally (accessories and shoes included).  

Shop The Look

When I thought of floral, one of the first things that came to mind was this amazing silk scarf from Liberty of London.  I adore the warm and cool colour combinations and how this one piece could single handedly illuminate a whole outfit. 

When I thought of floral, one of the first things that came to mind was this amazing silk scarf from Liberty of London.  I adore the warm and cool colour combinations and how this one piece could single handedly illuminate a whole outfit. 

The floral trend this year is bold and bright.  Whilst an apparel look may not be for everyone, you can have lots of fun with accessories.  I adore this bag and will styling it with a simple white shirt dress, a straw hat and some pom pom sandals come the summer.  For now pair with jeans and a bright knit.

The floral trend this year is bold and bright.  Whilst an apparel look may not be for everyone, you can have lots of fun with accessories.  I adore this bag and will styling it with a simple white shirt dress, a straw hat and some pom pom sandals come the summer.  For now pair with jeans and a bright knit.

RIXO London is an uber cool vintage inspired print label I discovered last year.  Launching this season on Net a Porter their prints are both and unapologetic.  I adore this silk wrap-effect jacket.  Style with the coordinating trousers if you dare!

RIXO London is an uber cool vintage inspired print label I discovered last year.  Launching this season on Net a Porter their prints are both and unapologetic.  I adore this silk wrap-effect jacket.  Style with the coordinating trousers if you dare!

 

Trend 4:  Shirt-Sleeved

 
Victoria Beckham Spring Summer 2017 Ready to Wear.  Source: Vogue

Victoria Beckham Spring Summer 2017 Ready to Wear.  Source: Vogue

Alexander Wang Spring Summer 2017 Ready to Wear.  Source: Vogue

Alexander Wang Spring Summer 2017 Ready to Wear.  Source: Vogue

Jacquemus Spring Summer 2017 Ready to Wear.  Source: Vogue 

Jacquemus Spring Summer 2017 Ready to Wear.  Source: Vogue 

Deconstructed shirts were a plenty on the catwalks this season and the best part was the vastness of creativity seen across the different takes and designs.  Off-shoulder and sexy at Victoria Beckham, sporty and clean at Alexander Wang and the best sleeves (in my opinion) came from Jacquemus - the most beautiful drop shoulder waves.

Shop the Look

ASOS White is a great go-to brand for a quirky take on wardrobe basics. I love the clever tailored body dropping into the fluted pleats. Modern and fresh.

ASOS White is a great go-to brand for a quirky take on wardrobe basics. I love the clever tailored body dropping into the fluted pleats. Modern and fresh.

Karen Millen has introduced a capsule of 'reinvented' white shirts for this season.  There's lots of different styles but I loved the on-tend voluminous sleeve against the classic body.

Karen Millen has introduced a capsule of 'reinvented' white shirts for this season.  There's lots of different styles but I loved the on-tend voluminous sleeve against the classic body.

John Lewis' Modern Rarity collection is fast becoming a favourite source for on-trend classics.  The proportions of this piece work so well with the dropped hem and gathered cuffs.

John Lewis' Modern Rarity collection is fast becoming a favourite source for on-trend classics.  The proportions of this piece work so well with the dropped hem and gathered cuffs.

 

Trend 5: Ballet Power

 
Molly Goddard Spring Summer 2017 Ready to Wear.  Source: Vogue

Molly Goddard Spring Summer 2017 Ready to Wear.  Source: Vogue

Christian Dior Spring Summer 2017 Ready to Wear.  Source: Vogue

Christian Dior Spring Summer 2017 Ready to Wear.  Source: Vogue

Rochas Spring Summer 2017 Ready to Wear.  Source: Vogue

Rochas Spring Summer 2017 Ready to Wear.  Source: Vogue

Time to feed those inner ballerinas and enjoy the swathing loveliness that is tulle.  Molly Goddard's collection led the direction of this trend here in London before Paris Fashion Week picked up the baton with a sporty take from Christian Dior and citrus blends at Rochas.  Style this loose, 

Shop the Look

Go for the full-on look with Needle and Thread's maxi tulle skirt.  Shown here with the coordinating top,  it's beautiful occasion wear look. Available in several shades on Net-a-Porter.

Go for the full-on look with Needle and Thread's maxi tulle skirt.  Shown here with the coordinating top,  it's beautiful occasion wear look. Available in several shades on Net-a-Porter.

Ted Baker's midi length is more true to the traditional ballerina skirt whilst the floral print hits at the other trend of the season. Wear now with a slim fit knit, a leather jacket and ankle boots.

Ted Baker's midi length is more true to the traditional ballerina skirt whilst the floral print hits at the other trend of the season. Wear now with a slim fit knit, a leather jacket and ankle boots.

For those looking for a simple nod to the trend, look no further than ASOS's tulle cape back top.  Looks great with jeans and slides for summer.  Just ensure you're wearing your prettiest underwear! 

For those looking for a simple nod to the trend, look no further than ASOS's tulle cape back top.  Looks great with jeans and slides for summer.  Just ensure you're wearing your prettiest underwear! 

 

Round Up

 

I hope you have enjoyed reading my take on this season's trends.  If you click on the images in the Shop the Look sections you'll be directed to the relevant vendor's site so you can literally shop!

Next week I'm writing an update on my spring capsule wardrobe so you can see how I'm starting to curate my look for this lovely new season.

Until then....

Kirsty x